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Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.
Spread news about your brand easily by sharing posts across multiple platforms and advertising directly through each site’s tools. Engage potential customers using a highly effective tool that allows you to create content based around people’s interests, demographics and behaviors – this provides the perfect platform for creating messages that communicate everything important about your brand without offending or coming across as generic advertisements.

Course Objectives

Self-deception is commonly used to hide something from ourselves or prevent ourselves from accepting something. It can affect our relationships with others and give people the wrong impression. One of the simplest ways to prevent this type of deception is to be direct.
By the end of this course, participants will:

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions
  • Create your action plan to manage your social media
  • Be able to list qualities that you feel are important when marketing via social media
  • Ways in which a workplace can benefit from using social media for marketing their products
  • Do’s and don’ts of social media

Who Should Attend:

  • Artists
  • Business People
  • Coaches
  • Counselors
  • Educators
  • Executives
  • Healthcare Personnel
  • HR Personnel
  • Influencers
  • Managers/Supervisors
  • Speakers


Let us help you learn Social Media Strategies: The Benefits &
Risks of Social Media Platforms